A Beauty Place

The Berlin BREAD & BUTTER event will happen from 20th – 22nd Jan 2010. Many brands, labels and designers understand this as the season’s perfect date for their world kick-off. The Berlin show will be expended by introducing new formats. The aim is to make’Fashion Week Europe’. One critical format will be’Upstairs’. Located on top of the’Superior Area’ this topic will show the upper casual, luxury sports-wear and high-end denim, as well as progressive men’s and ladies’s design.

This time the show comes back to its place of birth, Berlin, which is the strongest and most attractive platform for the recent clothing market in Europe, tempting the highest number of exhibitors and visitors. A exhibition is a massive market place where supply and demand get together en masse, it makes the likelihood of securing contracts especially high. BREAD & BUTTER gives an opportunity to see new collections, to gather information and find new possibilities.

The location of this happening is the airfield Berlin-Tempelhof. It deserted since October 2008, will be once again the new linchpin of Street- and Urbanwear. The historical airport became renowned as the starting- and landing point of the Berlin Airlift, which supplied Berlin from twenty-three June 1948 to 12 May 1949 with vital fundamental commodities and foodstuff. It is simple to get to from your Ferienwohnung Berlin Zentrum.

since that point, the Berlin-Tempelhof airfield is a global symbol for charity and brotherhood. The group spirit so vital for BREAD & BUTTER is therewith directly inscribed into the DNA of the venue, and harmonises in this sense also with the values of’BREAD & BUTTER – tradeshow for chosen brands’ on an idealistic level.

The historic construction, one of the longest coherent buildings of the world, will be reconstructed under reflection of the protection of historic buildings and monuments and in synchronization with the owner, and changed to the wants of the’tradeshow for selected brands’.

the essential infrastructure, for example the link of the hangars, the assembly of the climate technique and toilet facilities, will be evolved and raised in the course of the current year under the guidance of Ulrich Weingrtner and BREAD & BUTTER designer team.
The central location of the new tradeshow venue as well as its straight link to 3 tube lines make the airfield Berlin-Tempelhof the best location of the new BREAD & BUTTER BERLIN

The BREAD & BUTTER BERLIN at airport Berlin-Tempelhof has to and will set new standards. The assembly of the hangar areas allows this. Contentwise, the BREAD & BUTTER will go on to target its core competences Denim, Young Fashion and Sport lifestyle. In the Urbanwear segment,’Dressed up labels’ for girls and Men play a big part. The exhibiting brands will, according to their genre, be presented in newly conceptualized, stylistically coordinated ‘neighbourhoods’.

‘BREAD & BUTTER – tradeshow for selected brands’ needs to be built up similarly to the specialised shops of the cloth retail. Thereis the’authentic store’ : here, as an example Selvage Denim by Levi’s, Wrangler Blue Bell and PRPS in combination with Red Wing, Trickers, Engeneered attire, Johnson Motors and Nigel Cabourn are carried.

Further stores have a more fashionable, higher genus collection from California and mainly from the USA, or again a more commercially characterized collection of Jeans and sports wear with the respective shows and sneakers.Beyond that, thereis the young Menswear store, the game way of life store and so on. Some labels fit with many segments.

As wholesaler for streetwear you must definitely not fail to attend this trade fair. Be sure that you look for for Ferienwohnungen Berlin Zentrum in due time.

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